As a business owner, you want to leave a good impression on visitors when they visit your website. Whatever products or services you offer, you want them to turn into customers and start making sales. Imagine how convenient it is for them to purchase almost everything online in just a single click without needing to leave their home and get stuck in traffic.
But if you have a poorly designed website, chances are you might scare them away. Instead of establishing trust and credibility, you will do the opposite. Ensure to include redesigning your website as part of your marketing plans.
What is a Well-Designed Website?
According to Stanford research, 75 percent of customers judge a company’s credibility based on its website design. So you want the audience to land on your website first and engage. Here are some tips to help you design an excellent website.
- With a clear purpose
- It’s visually pleasing
- Simple but very attractive
- Relevant and original content
- Navigation is simple and well-organized
- Grid-based layout
- Visual hierarchy
- Studying the F-shaped pattern
- Faster loading time
- Mobile-friendly
How to Use Web Design to Increase Sales
1. Make your Call to Actions (CTAs) Unique
If you want to boost sales through web design, focus on your call to action. When potential customers are interested, they will follow the next steps. So the first thing they will look for is your CTA to help them to proceed to buy. Make sure that your CTAs are prominently displayed on your website.
2. Use High-Quality Visuals
When using imagery, pick photographs, illustrations, videos, or all types of graphics that reflect your brand’s character. Make sure that your graphics are of top quality since they’re the first thing people see on your site.
For instance, if the photos of products aren’t low-quality, your audience might not see the images and think your website is not credible. Also, make sure the photos you use are all original.
3. Enhance the Speed of Your Website
You may lose sales if your site doesn’t load quickly. Did you know that $2.6 billion in revenue is lost annually because of a slow-loading website? Fortunately, Google PageSpeed Insights lets you see your website’s current page load time. Just input your URL and then consider following Google’s suggestions to improve the speed of your site and see what happens.
4. Ensure a Well-Organized Navigation
A well-organized navigation system allows the audience to find your products or services easier and quicker. You can start by creating a broad category and then make separate related subcategories under them.
5. Integrate Responsive Design
Nowadays, people use different devices for internet access. You want to ensure that your website is accessible to any device, including mobile phones and desktop computers. For instance, if people visit your site via their mobile phones, responsive design ensures that it adjusts to the smaller screen.
6. Make It Simple
When it comes to website accessibility and user experience, making it simple is always advisable. Take into consideration the color, font, and imagery. Opt for a color palette that best conveys your brand’s character and influences your customers’ attitudes towards your business. Also, try using a maximum of three different fonts first and see if it works.
Hiring Top Web Designers
If you want to boost your sales through web design, leave it to the experts. In finding the best web designer, set a budget and choose what kind of designer you want that fits your brand. Look at their portfolio, read client testimonials, and check out their pricing.
On top of these, ask if they have other services and make sure that they have a branding strategy and execution.
